A struggling business can usually be attributed to many factors. One thing you may forget to consider though is your marketing mix. If it's not included the mix yet, now's the time to put in some serious investment in Internet marketing. It's one of the best ways to distribute word about your business because of its unparalleled reach and efficiency. 

Below are five web marketing tactics you should master: 

1.Create an effectively designed website. 

Design matters definitely matters when it comes to business. In fact, poor web design can keep you from reaching your target audience and attaining your business goals, resulting in almost automatic lead and profit losses. 

Do you have an effective call to action to start with?  How fresh and relevant is your content?  Investing in a reputable web design company is a smart move. 

2. Use intelligent SEO. 

Each business dreams of getting their brand to the top of Des Moines seo results or SERPs. But it doesn't necessarily mean they give top priority to optimizing their website and online content. A lot of business owners think it needs complicated programming knowledge. It's all a matter of employing the right tools, site and blog structure, content and keywords. 

With fast-evolving spam-focused search engine algorithms nowadays, you have to be more aware of your SEO practices Now that search engine algorithms are rapidly evolving and more focused on spam, you must be more conscious of your SEO approach. Google, for instance, Des Moines seo is becoming more likely to help websites attain authority status in their niche, and then increasing their rank. You can boost awareness for your company using Author Rank, Google+ activity and social sharing. 

3. Get into email marketing. 

If you want to reach your customers and have a tight budget, email marketing can do the trick. It's your opportunity to keep your customers updated. However, it's important as well to remember how annoying a cluttered inbox can get. Send only relevant, to-the-point content that your recipients can act on. Certainly, it must be mobile-ready and shareable too. 

4. Be socially unforgettable. 

If your business isn't on any social media, then you're living in a cave. Facebook, Twitter, and all the others are key to reaching your market and engaging them in productive ways. In addition, even if you have a social media presence, you may not be reaching its full potential. 

5. Take advantage of multimedia. 


Now more than ever is the time for captivating imagery in your business's marketing blueprint. YouTube has more than one billion visitors per month. The good news is, you need not to spend much on cameras or lighting to put out your message by way of a visual medium. But you do need a plan. Craft a video campaign for your brand or store. Be sure to use a keyword-rich headline, a powerful editorial message, along with a call to action.